SG An Overview

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Major Achievements of Scientific Games

Over its 50+ year history, Scientific Games has cemented its reputation as an innovator and leader in the gaming sector. This gaming software provider has not only pioneered game-changing advancements in the lottery industry but also achieved significant growth through strategic mergers and acquisitions.

Pioneers in Lotteries & Instant Games

Scientific Games introduced the first secure instant lottery ticket in 1974, transforming lotteries into fast-paced games compared to delayed number drawings. Headquartered in Las Vegas, Nevada, Scientific Games remains the leading instant ticket provider and trusted partner for government-sponsored lotteries today.

This revolutionary concept transformed lotteries from traditional delayed number drawings to instant, fast-paced games. This innovation reshaped the landscape of lotteries both in the US and internationally.

Fast forward to today, Scientific Games remains the foremost instant ticket provider and a trusted partner for government-sponsored lotteries globally. Their expansive offerings encompass instant and draw games, lottery management services, retail solutions, and interactive products.

Mergers & Acquisitions: Expanding the Gaming Portfolio

Scientific Games’ rapid growth can be attributed to its merger and acquisition activities, most notably with industry giants such as WMS Industries, Bally Technologies, and NYX Gaming Group. These pivotal deals enhanced the company’s portfolio, adding an impressive range of pokies, video lottery terminals, table games, and interactive products, solidifying its status as a global gaming powerhouse. Some Significant acquisitions include:

• 2000: Scientific Games was acquired by Autotote Corporation, forming a new corporation called Scientific Games Corporation. This helped the company expand into wagering technology and services for racetracks and OTBs.
• 2014: Scientific Games acquired top gaming company WMS Industries Inc., which included the Williams, Bally, and Barcrest brands. This solidified Scientific Games’ position as a leading creator of innovative pokies, video lottery terminals, and more.
• 2017: Acquired NYX Gaming Group, a leading digital gaming company. This expanded Scientific Games into online casinos, sportsbooks, lotteries, and more.
• 2022: Acquired Lightning Box, an Australia-based pokie developer known for hits like Dragon Palace and Silver Lion. This added more pokie content to Scientific Games’ portfolio.
• 2022: Acquired Accel Entertainment, a leading gaming and lottery distributor in the US. This expanded Scientific Games’ industry distribution capabilities.

Collaboration & Partnerships

Scientific Games partners with leading brands to create games that resonate with Australian players. They work with global brands like Hasbro as well as local partners like Aristocrat. Scientific Games and Aristocrat jointly developed the Lightning Link pokie series which is massively popular in Australian casinos and clubs. Partnerships with the AFL, NRL, and Cricket Australia produce local sports betting content.

These collaborations help Scientific Games offer proven games and technology tailored specifically for the Australian gambling market.

Major Media Brands

• Hasbro – Monopoly, Yahtzee
• MGM Resorts – James Bond, The Godfather
• Warner Bros. – Willy Wonka, The Wizard of Oz

Leading Game Developers

• Lightning Box – Top-performing slots like Dragon Palace
• ReelPlay – Innovative slots and technology
• High 5 Games – Experience creating land-based and online slots

These partnerships allow Scientific Games to offer market-proven content.

Technology & Customisability

Scientific Games develops flexible, innovative products across hardware, content, and systems that can be tailored to each partner’s needs. The company is constantly improving the player experience through emerging technologies.

For Australian players, Scientific Games creates hardware and content with local themes and brands. Their platforms allow partners to configure bonuses, casino payment methods, and language options for Australian customers. Scientific Games’ ability to customise products makes them a top choice for operators targeting the Australian market.

Focus on Innovation

Scientific Games is known for pushing boundaries and bringing fresh ideas to the gaming sector. SG holds hundreds of patents and is constantly working on the next big thing to continue with its promise to provide up-to-date and unparalleled gaming experiences. Some of their latest innovations include:

• Unified Wallet – Allows easy integration of cashless payments
• Dynamic 3D Simulations – Provides ultra-realistic graphics
• emotions® – Uses biometric feedback to create personalised experiences

Flexible Gaming Products

Over its extensive history, Scientific Games has consistently demonstrated its prowess in innovation. In 1974, they unveiled the world’s first secure instant lottery ticket, marking a significant shift from traditional lottery drawings to instant game results. This innovation, combined with their comprehensive portfolio of instant and draw games, lottery management services, and retail solutions, has reshaped lottery engagement in the US and abroad.

Leader in Table Game Technology

Scientific Games has leveraged technology to create compelling electronic table games (ETGs). ETGs allow players to enjoy classic table games like blackjack, baccarat, and roulette online in an electronic format. Key innovations include:

• Fusion Hybrid ETGs – Combine live dealer action with touchscreen terminals
• Quartz ETGs – Fully electronic table games with rich bonus features
• i-Table Roulette – Offers turbo spins and built-in automation

By blending electronics with traditional games, Scientific Games has made ETGs a fixture at top online gambling sites worldwide.

Enhanced Player Experience

SG’s focus on the player experience is evident in its strategic partnerships and acquisitions. Mergers with industry giants like WMS Industries, Bally Technologies, and NYX Gaming Group have expanded their product offerings to include pokies, video lottery terminals, table games, and interactive products.

This broadened range not only strengthens their product suite but also ensures a diverse and immersive gaming experience for players. With a keen emphasis on player satisfaction, Scientific Games remains a trusted partner for government-sponsored lotteries and a global leader in the gaming sector.

Thrilling Pokies

Scientific Games offers a large portfolio of online pokies under brands like Bally, Barcrest, and WMS. These pokies feature exciting original themes along with branded titles based on popular movies, TV shows, musicians, and more.

Some highlights of the Scientific Games pokie collection include:

• Michael Jackson slots – Iconic themed games like King of Pop and Beat It
• Monopoly slots – Classic pokies based on the real estate board game
• Willy Wonka – Delicious slots based on the famous Roald Dahl book
• Quick Hit – A classic pokie with timeless fruit symbols and high payouts
• Dragon Spin – An Eastern-themed pokie with four progressive jackpots

With amazing graphics, sound effects, and gameplay features like free spins, multipliers, and bonus rounds, Scientific Games pokies provide an enthralling experience.

Innovative Table Games

Scientific Games offers fresh twists on classic table game favourites:

• Three Card Poker with innovative 6 Card Bonus bet
• Dynamic blackjack options like Buster Blackjack and Dynasty Blackjack
• Baccarat with optional Dragon Bonus and Panda 8 side bets
• Roulette upgraded with double-ball action

Whether you play regular online games or live online casino, Scientific Games’ electronic enhancements make their table games a thrill to play.

Responsible Gaming Features

Scientific Games aims to promote responsible gaming in the online and land-based spheres. Their products support informed decision-making by providing tools like:

• Game rules, patterns, odds, and tutorials
• Player activity statements and transaction histories
• Optional responsible gaming spending limits
• Self-exclusion options

By incorporating responsible gaming features into its technology, Scientific Games gives players full control over their experience.

SG’s Gaming Portfolio

Scientific Games offers a broad selection of gaming and lottery products in Australia. Their instant scratchies are hugely popular along with terminal-based keno games. Aussie players also enjoy SG’s digital lottery offerings like phone apps for playing Oz Lotto, Powerball, and Set for Life.

For pokies, Scientific Games provides immersive gaming machines to clubs and online casinos across Australia. Top-performing titles include 88 Fortunes, Lightning Link, and Dragon Link. Scientific Games also supplies leading table game content from Shuffle Master.

Some of their most popular products include:

• Instant Scratch Games – SG is the world’s largest producer of instant tickets. Their licensed brands and innovative playstyles generate 70% of global instant game sales.
• Terminal-Generated Games – SG provides over 160 terminal games across categories like traditional draw, fast play, keno, and virtual sports. They pioneered the popular PlayNow game type.
• Digital Games – SG creates digital lottery games that connect retail and online. Their iLottery games offer next-gen mobile apps and loyalty programs.
• Sports Betting – SG provides content, systems and self-service terminals for sports betting. Their solutions integrate with lottery systems and licensed sportsbooks.

With broad lottery and gaming offerings, SG engages players across multiple formats.

SG Software Solutions

For lottery operators in Australia, Scientific Games provides fully integrated systems to run games like Powerball, Oz Lotto and Set for Life. Their software handles game design, number generation, sales reporting, claims management, and linkage to national games like Lucky Lotteries. Scientific Games also offers casino management systems configured for the Australian market.

Their software can handle loyalty programs, cashless payments, analytics, and regulatory reporting tailored to local requirements. With flexible software solutions, Scientific Games enables Australian operators to efficiently manage complex gaming environments.

• Lottery systems – End-to-end lottery operation including game design, claims, retail network, player loyalty programs and more.
• Casino management systems – Solutions for activities like cashiering, promotions, patron tracking, analytics and regulatory reporting.
• Sports betting platforms – Flexible platforms with player accounts, bet creation, risk management and integration tools.

These robust systems enable operators to efficiently manage complex gaming environments.

Why Choose SG?

Boasting over half a century in the industry, Scientific Games stands out as a top-tier provider for operators and players alike. Their extensive portfolio, featuring over 300 diverse games ranging from pokies to table games and lotteries, is a testament to their innovation and expertise.

Beyond a vast content library, what sets Scientific Games apart is their ability to tailor products to fit unique jurisdictional requirements — be it in-game themes, languages, currencies, or responsible gambling features. Trust in Scientific Games for unparalleled customisation and proven technology.

Scientific Games’ deep expertise, vast content library, and customisation strengths make them a leading choice for operators worldwide.

Pros

• An industry pioneer with 50+ years of experience
• Extensive content library with over 300 games
• Innovative products across lottery, casino, mobile, and sports betting
• Flexible technology allowing customisation for each market
• Trusted content with licences from major entertainment brands.

Cons

• Less variety in live dealer table games compared to some providers
• Some dated pokie titles remain in the game portfolio.